Expertise
Branding, Print, Pattern, Design, Art Direction, Fashion and Retail
Work Experience
Graphic Creations
Marketing Director/ July 2021-Present
Creating and strategizing all marketing efforts for the company. Managing and designing all social posts, email campaigns and printed materials. Leading design team with Creative Director to grow the design business by 44%. Leading photo and video teams to capture new branded content. Created and executed a new service offered by the company to customers known as brand management. Acted as marketing and social media manager for customers by creating social media strategies and capturing content through art direction and design.
Altar’d State Home Office
Creative Designer and Art Director/ July 2016-Present
Designing emails, lookbooks, website elements, marketing collateral and social media tools for the company. Rebranding the company’s shopping bags, ecommerce packaging and other branded material. Leading a team in the process of switching email service providers and creating a new strategy for our mailings. Working closely with a social media agency to create content for social media channels. Creating and leading Instagram stories and Facebook live events. Working with the merchandising team to identify trends and top items for the season. Directing fashion campaigns through seasonal photoshoots. Creating the creative for photoshoots from start to finish through beginning ideas to designing the final executions. Also shooting, directing and editing videos for the company.
Graphic Designer and Videographer/ July 2014-July 2016
Designing emails, website elements, and marketing tools for the company. Also shooting, directing, and editing videos for the company.
University of Tennessee Department of Graphic Design
Resource Room Employee/ August 2013-May 2015
Printing files for the Graphic Design department on a large format printer and two lasers printers as well as assist students in binding books and making buttons.
Education
The University of Tennessee
Knoxville, Tennessee/ Fall 2011-Spring 2015
BFA in Graphic Design
GPA 3.78
Magna Cum Laude
Scholarships
CIE Undergraduate Study Abroad Scholarship/ Mini-term 2014
Hope Scholarship Recipient/ 2011- 2015
Internships
The Happy Envelope
Graphic Design Internship/ January 2015-May 2015
Designed letterpress occasion cards, wedding invitations, business forms and assembly invitations for the company.
Altar’d State Home Office
Graphic Design Internship/ June 2014
Designed emails, website elements, and marketing tools for
the company.
Design Skills
Highly proficient in Adobe Illustrator, Indesign, Photoshop, Premiere Pro, Wordpress, Squarespace, Sprout Social Platform, iMovie, and Word
Knowledgeable in After Effects, HTML, CSS, and CAD
Awards & Exhibits
Graphic Creations Always Prepared Award
December 2022
My colleagues nominated me for the always prepared award at Graphic Creations.
Altar'd State Creativity Award
May 2017
My colleagues nominated me for the creativity award at Altar'd State Corporate Office.
Altar'd State Creativity Award
May 2016
My colleagues nominated me for the creativity award at Altar'd State Corporate Office.
68th Annual University of Tennessee Undergraduate Art Show
Ewing Gallery/ February 2015
My ceramic vase, Vase #14, was selected to be in the show.
Exhibition of Undergraduate Research and Creative Achievement
University Center Ballroom/ April 2014
My interactive debriefing ipad application poster and proposal was selected to be in the exhibition and won first place in the School of Art division and won the gold award in Art, Architecture, and Design, Humanities, and Performing Arts departmental division.
67th Annual University of Tennessee Undergraduate Art Show
Ewing Gallery/ March 2014
My process book, Hang in There, was selected to be in the show.
My project brief book, Interactive Debriefing Application, was selected to be in the show and won the best interaction design award.
Organizations
Phi-Eta-Sigma Honors Society
University of Tennessee/ 2012-Present
Interests
Illustration, Pottery, Videography, Fashion and Photography